AI Transparency Obligations in the EU: Information for Dealers

Since 02.08.2026, you must label AI use in certain cases when creating content for websites and social media.

The Cologne Chamber of Industry and Commerce provides a good summary of the obligations:

AI Regulation: new transparency obligations from August 2026

All images and videos that you receive from us in the download portal for your marketing channels have already been checked by Hase Bikes and do not need an AI label.